They say diamonds are a girl’s best friend, but if these days women can afford to buy one on their own, why do men spoil women by insisting on getting it for them? Princess, sugar baby, gold-digger…there are a ton of diverse names for women who love to be pampered. Each of these expressions reminds us of the popular belief that women desire a beau who will spoil them with extravagant gifts and romantic getaways.

To show their affection

Relationship expert Jennifer Zucher says men are not as easy to read as women are. When a woman is upset, she’ll cry and when she is feeling pleasured, she’ll moan. Men are more reserved and shy away from expressing their emotions, especially those associated with love. Buying a dozen red roses to show his love is a no-brainer, while writing a sincere poem may be out of his league.

To prove their financial stability

Women of today are as independent as ever and men are conscious of this. Yet, men still feel the need to take care of females. Truthfully, it’s hard to blame them when hits like Fergie’s “Glamorous” have girls broadcasting…If he ain’t got no money… you know the rest. In the 21st century, American full-time working women make an average of 40,000 a year, yet they only earn 79 cents for every dollar that a man makes. I guess the 20-cent difference makes offering to pick up the check merely a small treat for the date.

To make you feel one of a kind

Relationship expert Lori Zaslow knows men want the best for themselves as well as their lady. Men adorn women in gorgeous jewelry to show them how beautiful they are and to convey how much they mean to them. Men also realize that they can also earn major brownie points when they remember that you favor dark chocolate sea salt truffles over the milk chocolate pearls. Very clever!

To stand out

Dating in New York is challenging, especially for men. The women are not just pretty; they’re educated, adventurous, independent, aggressive (who isn’t it’s New York City), hard working, and fun! Finding love in NYC means men have to try a bit harder to gain a women’s attention. This may include additional woo-ing here and there but will nonetheless feed a man’s innate appetite for competition.

Because they genuinely want to you see happy

Men want their woman to be happy even when she is in her worst of moods. Project Soulmate believes it is just as appealing when men spoil women in the simplest ways, whether it is by buying a bottle of her favorite wine or a box of greasy New York pizza. A wise man once said, “Making a girl smile isn’t as hard as understanding her,” and to this day, I have never heard something as on point as that.

Written by our hilariously bright past Business and Communications intern Christina Madera. | Edited by Jane Rudes 


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